Gogo Lady: From Unfiltered Zimbabwe Star to the Face of Nyati Beer and People’s Choice Ambassador
Known to the world as Gogo Lady, 66-year-old Abigail Magomo has become an unlikely social media sensation. In a hilarious and revealing interview with DJ Ollah 7 at Ruchera Resort, she opens up about her "Naughty" past in Mabvuku, her biblical defense of alcohol, and her fearless approach to life.
"I Was a Stubborn Child"
Born on January 31, 1959, Abigail Magomo hails from Old Mabvuku. Unlike the stereotypical grandmother figure, Gogo Lady admits she was never a quiet child. "I was a stubborn child," she told DJ Ollah 7. "I grew up in Mabvuku, and everyone knows me there. I don't like gossip, but I love leisure."
She revealed that she started drinking alcohol at the tender age of 16, during a time when women drinking in public was socially taboo. "We used to drink without authority. We would go to 'festivals' and lie that there was a school trip just to get away," she laughed, reminiscing about drinking Castle and Lion lagers in her youth.
The "Proverbs 31" Defense
Gogo Lady has a unique theological take on alcohol consumption. When asked if she stopped drinking as she got older, she firmly stated, "No, I drink every day. From January 1st to December 31st."
Her justification? Proverbs 31:6-7. She quotes it as her "house number": "Give strong drink unto him that is ready to perish, and wine unto those that be of heavy hearts. Let him drink, and forget his poverty, and remember his misery no more."
She claims to have a direct line to God regarding her lifestyle. "I pray before I drink. I say, 'God, I love you so much,' and I drink to remove stress. People who go to church often have 'crocodile tears,' but I am honest with my creator."
Love, Loss, and Defying Tradition
Gogo Lady married young, at 21, to a man named Maxwell who worked at Truworths. She describes him as a stylish man—a "baron" in the township slang—who took immense care of her. "He loved me. If I complained I had no clothes for church, he would buy me two dresses immediately," she recalled.
Together they had six children, though tragically, two have passed away. Her husband died years ago from an illness related to piles/abscesses, leaving her a widow.
In a display of her non-conformist nature, Gogo Lady recounted the drama at her husband's funeral in Rusape. Traditionally, widows are expected to sit on a mattress in the corner, covered in a blanket, mourning somberly.
"I refused to sit in the corner," she said. "Why should I sit there while people eat my husband's cows? I told them, 'It's not my department.' I wanted to mourn him in my own way, looking smart, because he liked me looking good. I even told them to give me a beer to help me mourn!"
Drugs vs. Alcohol: A Generational Clash
While she advocates for alcohol ("wisdom waters"), Gogo Lady draws a sharp line when it comes to modern drugs like Crystal Meth ("Dombo" or "Mutoriro"). She criticized the youth for taking substances that make them "freeze" and look like statues.
"Our generation drank clear beer. These kids today are taking things that make them stand still for hours. It's destroying them. If you want to enjoy life, drink something that allows you to function, not something that turns you into a zombie," she advised.
She also took a swipe at modern beauty trends, particularly skin bleaching. She humorously accused women of using "Domestos" (a cleaning bleach) on their skin to look light-skinned like "coloureds."
"You see a person with a face that's peeling and red because they want to change how God made them. We grew up using simple things like camphor cream. Now, people are burning their faces trying to look like something they are not," she remarked.
The Accidental Influencer
Gogo Lady's authenticity has turned her into a sought-after brand influencer. During the interview, she seamlessly promoted Ruchera Resort, detailing their pricing packages for conferences (ranging from $18 to $28 per head) and accommodation ($65 to $100 per night).
"I am here at Ruchera Resort, 139km from Harare. It's the home of luxury," she announced with the confidence of a seasoned presenter. Her ability to pivot from discussing her life's hardships to marketing a business highlights her sharp wit and adaptability.
With a growing following on Facebook (managed by her team) and viral clips on TikTok, Abigail Magomo has proven that age is just a number when you have a personality that demands to be seen.
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