"Music Was Destroying My Reputation": Tinashe Mutarisi Shuts Down Nash TV
Topic: Business Strategy | Key Figure: Tinashe Mutarisi | Status: Shut Down
Business mogul Tinashe Mutarisi has publicly revealed the personal cost of his foray into the music industry. The proprietor of Nash TV announced its closure this week, admitting that the venture severely tarnished his hard-won business reputation, replacing stories of his success with tabloid controversy.
Why Tinashe Mutarisi Abandoned Nash TV
Business mogul Tinashe Mutarisi has publicly revealed the personal cost of his foray into music. Online searches of his name now return damaging controversies instead of inspirational business success.
In a candid interview with Misred on ZiFM Stereo's The Rush, Mutarisi lamented the shift in public perception, stating that Nash TV, which launched during Covid-19 lockdowns to support stranded artists, ultimately dragged his name "through the mud."
"Before I started making music, a lot of people were inspired by me because I was a young entrepreneur coming from Hwedza, Kwakarimba. I am privileged to sit on one of the biggest boards; I am a board member of BancABC. I have always dreamed of inspiring people, but now when people Google or search for me, they find information claiming that I didn’t want to pay Ndunge Yut his US$500 (approx. R9,000) performance arrears. This is not how I wanted to be perceived."
Mutarisi specifically cited his widely publicised dispute with musician Ndunge Yut over alleged unpaid performance fees as a pivotal moment that poisoned his public image. He emphasised that this single narrative overshadowed his broader goal of mentoring young businesspeople and artists.
His original intention was to inspire wisely in business, removing barriers between himself and aspiring entrepreneurs. Instead, the entertainment venture created challenges that compromised his reputation.
Despite the Nash TV shutdown, Mutarisi expressed confidence in the artists under his wing, including Nisha Ts, Saintfloew, Ninety Six, and Raymer. He assured the public that they are prepared to operate independently with separate management teams.
"I have developed strong brands and throughout the years of working with them, I have taught them to stand on their own. All I can say is that these artists are ready."
While he plans to offer ongoing guidance, this marks a clean break from his direct oversight.
The Instagram announcement on 10 December 2025 sparked mixed reactions. Some fans accused Mutarisi of exploiting artists, building brands for them, and leaving them to navigate a competitive industry alone.
However, Mutarisi's decision reflects a strategic return to his core business empire. As founder and chairman of Nash Paints and head of Nash Holdings, his portfolio spans manufacturing, furniture, and media. His focus is now on entrepreneurship and mentoring Zimbabwean business leaders, leaving music industry drama behind.
The Breaking Point
A $500 Dispute
The businessman specifically cited his widely publicised dispute with musician Ndunge Yut as a defining moment that poisoned his public image.
The clash over alleged unpaid performance fees (approx. R9,000) created a narrative that Mutarisi was exploiting artists, a stark contrast to his status as a respected corporate leader. This single narrative compromised his standing in the business world.
"They Are Ready to Stand Alone"
Despite the shutdown, Mutarisi expressed confidence in the talent he has nurtured.
THE ROSTER
Going Independent
Saintfloew, Nisha Ts, Ninety Six, Raymer
THE LEGACY
Guidance Continues
"I have developed strong brands... I have taught them to stand on their own. All I can say is that these artists are ready."
While Mutarisi will offer ongoing guidance, the artists will now operate with separate management teams.
Mutarisi’s Strategic Pivot: Back to Core Business
The Instagram announcement on 10 December 2025 generated intense debate across social media. Some fans criticized Mutarisi for building artist brands and leaving them to navigate the competitive music industry independently. Others expressed support, acknowledging the challenges and toxicity inherent in entertainment and praising his decision to step away for strategic reasons.
This conversation highlights the delicate balance between entrepreneurship in media and personal reputation management, a lesson for business leaders navigating multiple industries.
Tinashe Mutarisi’s pivot reflects a deliberate return to his core business empire. As founder and chairman of Nash Paints and head of Nash Holdings, his diverse portfolio includes manufacturing, furniture production, and media enterprises across Zimbabwe.
By refocusing on entrepreneurship and mentoring the next generation of business leaders, Mutarisi aims to consolidate his legacy and drive meaningful economic impact. This shift ensures he can maintain credibility, avoid distractions from volatile industries, and continue inspiring young entrepreneurs nationwide.
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