"I Lost My Reputation": Tinashe Mutarisi Speaks on NashTV Closure
Source: ZiFM Stereo | Topic: Business & Image | Status: Closed
Nash TV proprietor, Tinashe Mutarisi, has finally opened up about the abrupt closure of his entertainment entity. In a candid interview, the businessman revealed that the project was dragging his name through the mud, tarnishing his reputation, and bleeding money.
A vision of mentorship turned into a PR nightmare.
The Cost of Fame
Mutarisi admitted that his venture into music had unintended consequences for his personal brand.
"Before I started making music, a lot of people were inspired by me because I was a young entrepreneur coming from Hwedza... I sit on one of the biggest boards; I am a board member of BancABC."
"But now when people Google or search for me, they find information claiming that I didn't want to pay Ndunge Yut his $500 performance arrears. This is not how I wanted to be perceived."
Mutarisi emphasized his goal was mentorship. "I have always aimed to inspire people wisely in business so that there won't be a barrier between me and the next person." Instead, the music industry brought toxicity.
The Ndunge Yut Incident
The Turning Point
The decision seems to have been catalyzed by a public fallout with musician Ndunge Yut over alleged non-payment of dues. For a man managing a multi-million dollar empire, being dragged on social media over $500 was a breaking point.
"The project was dragging his name through the mud," reports indicate.
"They Are Ready"
Mutarisi assured fans that his artists are not being abandoned, but graduated.
THE TALENT
Independent Now
Nisha Ts, Saintfloew, Ninety Six, Raymer
THE FUTURE
New Management
"I have developed strong brands... I have taught them to stand on their own. All I can say is that these artists are ready."
The Aftermath
Music fans have taken to Facebook to share their opinions. Some claim that Mutarisi has exploited talents and built brands, leaving those under his wing stranded in a competitive landscape.
However, those who understand his impact feel the loss. Tinashe Mutarisi is a name we cannot ignore when discussing Zimbabwean music. As Platinum FM noted, "We already feel the void."
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