"We Were Misled": Madam Boss, Mabrijo & Royal Mint Apologize for Promoting Fake Migration Scam
Sona Headlines | Social Media Scandal
Three of Zimbabwe's most prominent content creators—Madam Boss, Royal Mint, and Mabrijo—have been compelled to issue public apologies after endorsing a fraudulent company. The scandal has divided public opinion and raised serious questions about the due diligence performed by influencers before accepting marketing contracts.
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| Prominent influencers face backlash over "Diamond Migration" adverts. |
The "Diamond Migration" Trap
The influencers were contracted to run advertisements for a company named Diamond Migration, owned by Vecco Lupa. The company claimed to offer immigration and overseas employment services. However, investigations revealed that the entity was neither legally registered nor accredited to facilitate such services.
Scammers leveraged the massive social media reach of these stars to overshadow reputable marketing agencies. By using trusted faces, they managed to lure unsuspecting Zimbabweans into a web of deceit, leaving the influencers' reputations hanging in the balance.
Madam Boss Issues Apology
In a press statement dated November 25, Madam Boss expressed deep regret. "I sincerely apologise to anyone who may have been misled... My intention has always been to inspire, uplift, and create opportunities – never to cause harm or false hope."
She categorically disassociated herself from the company: "I do not have any ownership, partnership, or ongoing relationship with the company, and I do not support any of its activities."
Acknowledging the lapse in due diligence, she vowed to implement stricter vetting procedures. "Your welfare and confidence in my work remain my highest priority," she assured her fans.
Royal Mint & Mabrijo Respond
Royal Mint admitted to acting in "good faith" without knowledge of the company's inability to fulfill promises. "I take full responsibility for not conducting proper background checks... Your trust means everything to me," he shared, promising to be more thorough in future partnerships.
Echoing similar sentiments, Mabrijo stated, "I now understand that many people were negatively affected, and for that, I am truly sorry." The socialite admitted to a lack of background checks and expressed regret for compromising the trust of followers.
Public Opinion Divided
The apologies have split public opinion. While some sympathize with the influencers for being duped, others argue that their influence carries a responsibility to verify legitimacy before promotion. The incident highlights a growing trend where socialites replace traditional agencies but often lack the rigorous vetting processes required to protect consumers.
Quick Facts
Tarisai "Madam Boss" Chikocho, Royal Mint, and Bridget "Mabrijo" Marufu.
Diamond Migration, owned by Vecco Lupa, which claimed to offer fake immigration services.
They have all issued public apologies, disassociated themselves from the company, and promised stricter vetting for future adverts.
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