Full Apologies Issued: Madam Boss, Mabrijo & Royal Mint Caught in Fake Migration Scam
Sona Headlines | Social Media Scandal | Consumer Alert
The Zimbabwean digital landscape is reeling from a scandal involving three of its biggest influencers. Madam Boss (Tarisai Chikocho), Royal Mint, and Mabrijo (Bridget Marufu) have issued public apologies after endorsing Diamond Migration, a fraudulent company owned by Vecco Lupa that scammed individuals seeking overseas employment.
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| Madam Boss's official statement regarding the Diamond Migration scam. |
Madam Boss: "I Was Also Misled"
In a press statement dated November 25, Madam Boss addressed her fans directly, expressing deep regret for the oversight.
Firstly, I sincerely apologize to anyone who may have been misled, inconvenienced, or financially affected after seeing the advert or promotion associated with my brand. My intention has always been to inspire, uplift, and create opportunities – never to cause harm or false hope.
After further investigation, it has come to my attention that the company in question is not legally registered, not accredited, and does not possess the official authority to facilitate immigration or overseas employment. I was also misled, and I deeply regret associating my name with their services.
I would like to categorically and officially disassociate myself from this company, its operations, its representatives, and all its claims. I do not have any ownership, partnership, or ongoing relationship with the company, and I do not support any of its activities."
She concluded by promising stricter vetting procedures in the future: "Your welfare and confidence in my work remain my highest priority."
Royal Mint Takes Responsibility
Royal Mint, an associate of the Royal Matrix Rehabilitation Centre, also issued a sincere apology, admitting a failure in due diligence.
I now understand that many people were negatively affected, and for that, I am truly sorry. I take full responsibility for not conducting proper background checks before associating my name and platform with their services. Your trust means everything to me, and I deeply regret that this situation has compromised that trust in any way.
Please know that I do not support or stand by any fraudulent or dishonest practices. Moving forward, I will be more thorough and cautious with all partnerships to ensure that I only promote legitimate, credible, and trustworthy organizations."
Mabrijo's Statement
Mabrijo issued an identical apology, suggesting the influencers may be coordinating their damage control efforts.
I now understand that many people were negatively affected, and for that, I am truly sorry. I take full responsibility for not conducting proper background checks before associating my name and platform with their services. Your trust means everything to me, and I deeply regret that this situation has compromised that trust in any way."
The Fallout: Influencer Marketing at a Crossroads
This incident highlights the growing pains of the Zimbabwean influencer marketing industry. While content creators offer massive reach, surpassing traditional agencies, the lack of rigorous vetting processes puts consumers at risk. The fact that scammers successfully exploited three major brands simultaneously indicates a systemic vulnerability in how partnerships are formed.
Quick Facts
The company, Diamond Migration, is owned by Vecco Lupa.
They claimed to facilitate immigration and overseas employment services.
Currently, they have issued apologies and disassociated themselves. However, recent trends show socialites increasingly being called as witnesses in fraud cases.
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