Tawanda Mutyebere: The Brains Behind Chicken Slice
From humble beginnings to creating a fast-food empire that shook Zimbabwe’s market, Tawanda Mutyebere exemplifies vision, strategy, and unwavering determination. His journey from a modest start to building Chicken Slice into one of the country’s most recognizable and beloved brands is a true testament to entrepreneurial spirit and faith in action.
The Making of an Entrepreneur
Tawanda Mutyebere's drive to be his "own boss" was instilled from a young age. Inspired by his father, who owned a carpentry shop while working at a mine, he always aspired to be a businessman. "It was always my prayer," he said.
Growing up in a Christian family, he lives by the belief that "Mwari vanoropafadza basa remaoko" (God blesses the works of your hands), a principle that fueled his journey into self-employment.
Before Chicken Slice, Mutyebere gained vast experience in finance and administration. His first company, Con Tools, was established in 2004 and supplied Bitumen and other materials for road construction. This initial venture laid the groundwork for his future entrepreneurial success.
The Growth of the Slice Empire
On May 1, 2010, Packers International opened the first Chicken Slice outlet in the "ghost town" of Mvuma. This was a strategic masterstroke. Capitalizing on the high volume of travelers on the Harare-Masvingo highway, Mutyebere identified a void in the market for quality, affordable fast food. The Mvuma food court became an instant success, creating over 100 jobs and leaving a lasting impression after the 2010 World Cup.
Chicken Slice's rapid growth was driven by an outstanding business model that directly challenged the dominance of Innscor Africa:
- Customer Focus: Offering food vouchers to bus drivers to guarantee high volumes of customers.
- Quality Control: A dedicated department ensured food was always fresh and tasty.
- Competitive Pricing: Prices were set lower than competitors, encouraging customers to switch brands.
- Effective Marketing: Investing in advertising and using popular brand ambassadors like Jah Prayzah and Suluman Chimbetu.
Today, the Slice Group has expanded to include Creamy Slice, Pizza Slice, Slice Grill & Burger, and Slice Bakery, with over 11 branches across Zimbabwe in cities like Gweru, Harare, Mutare, and Bulawayo. Mutyebere plans to dedicate the next 10 years to opening more branches and has even received interest from investors for regional expansion, though these plans are currently on hold.
Tawanda Mutyebere: Gallery
Frequently Asked Questions
What are Tawanda Mutyebere's businesses?
He is the founder of Packers International, which operates the Chicken Slice fast-food group. His other ventures include Con-Tools (road construction supply) and Gas Africa.
What business awards has he won?
In recognition of his success, Mutyebere received the Zimbabwe National Chamber of Commerce's "Entrepreneur of the Year Award" in 2010 and a "Customer Service Excellence" award in 2012.
What is his rivalry with Chicken Inn about?
Mutyebere has been in legal disputes with Simbisa Brands (owners of Chicken Inn). After Chicken Slice emerged as a major competitor, Simbisa sued over alleged trademark infringements, including the use of the red and yellow brand colors and the phrase "Luv". Mutyebere has publicly accused Chicken Inn of bullying tactics.
Is Tawanda Mutyebere also a singer?
Yes, he is also a gospel singer with several albums to his name, including "Ruponeso," "Mharidzo," and "Anesu," which featured the hit song "Ikoko."
What are his personal inspirations?
He cites his father and fellow Zimbabwean entrepreneurs like Strive Masiyiwa, Nigel Chanakira, and Tawanda Nyambirai as his inspirations.
David (Sales)