Gogo Lady (Abigail Magomo) and Nyati Beer: How Zimbabwe’s Unfiltered Star Became the People’s Choice Ambassador
Born Abigail Magomo in 1959, the woman known to the world as "Gogo Lady" or "Gogo VaAshie" is more than just a viral sensation. From growing up in Old Mabvuku to becoming the face of Nyati Beer, her story is one of resilience, unapologetic honesty, and an infectious zest for life. In a revealing interview with DJ Ollah 7 at Ruchera Resort, she opened up about her past, her late husband, and her controversial yet biblical stance on alcohol.
With a personality as bold as her opinions, Gogo Lady has captured the hearts of Zimbabweans. Whether she is marketing luxury resorts in Mutoko or quoting Proverbs 31 to justify her love for the "wise waters," she remains an authentic voice in a digital world often filled with pretense.
Who is Abigail Magomo?
Gogo Lady was born Abigail Magomo on January 31, 1959. She grew up in Old Mabvuku and admits to being a "naughty" child who started drinking alcohol at the age of 16. She married young, at 21, and was blessed with six children, though she tragically lost two of them.
She speaks fondly of her late husband, Maxwell, describing him as a good man who worked at Truworths. In a touching anecdote, she recalled how he once bought her two dresses immediately after she complained about not having clothes for church. She emphasized that a husband's duty is to care for his wife, stating, "There is no husband who shouldn't look after his family."
Unfiltered: Alcohol, Faith & Marketing
One of Gogo Lady's most viral talking points is her biblical justification for drinking. During the interview, she famously cited Proverbs 31:6-7 as her "house number," which says, "Give strong drink unto him that is ready to perish, and wine unto those that be of heavy hearts." She claims she drinks to remove stress and "forget poverty," asserting that she prays before she drinks.
Beyond her persona, Gogo Lady proved she is a natural marketer. During her visit to Ruchera Resort in Mutoko, she seamlessly wove an advertisement into the interview, praising the resort's luxury, Starlink Wi-Fi, and affordability. Her ability to pivot from humor to promoting a business demonstrated why brands like Nyati beer sought her out.
Social Commentary
While she enjoys alcohol, Gogo Lady draws a hard line at illicit drugs. She spoke passionately against the "Dombo" (Crystal Meth/Mutoriro) epidemic affecting Zimbabwean youth. She described the drug as dangerous, noting how it makes young people "freeze" like statues in the streets, contrasting it with her own consumption of alcohol which she claims she can handle responsibly.
Her famous catchphrase, "Handidi makuhwa but ndinoda leisure" (I don't want gossip, I want leisure), isn't just a slogan—it's a lifestyle. throughout the interview, she reiterated her dislike for gossip, preferring to focus on enjoyment and living a stress-free life despite the hardships she has faced, including widowhood and the loss of children.
Frequently Asked Questions
Her real name is Abigail Magomo.
She stated in the interview that she was born on January 31, 1959, which makes her a senior citizen who has lived through several eras of Zimbabwe's history.
She grew up and currently resides in Mabvuku, a suburb in Harare, Zimbabwe.
She was an official brand ambassador for Nyati Beer, a role she gained after her social media videos went viral. The partnership concluded in September 2025.
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