Gogo Lady: The Unstoppable Force Behind Nyati Beer’s Viral Buzz
Gogo Lady, famously known as Gogo VaAshie, became a household name in Zimbabwe thanks to her unfiltered humour, infectious energy, and love for life—and, of course, beer. Her viral TikTok videos often featured her enjoying a Nyati beer, capturing the hearts of thousands online. Fans quickly took notice, tagging Nyati and urging the company to make her an official brand ambassador, a request the brand could not ignore.
Responding to this groundswell of public support, Buffalo Brewing Company partnered with Gogo VaAshie, giving her a platform to bring her vibrant personality to the Nyati brand. While her contract officially ended in September 2025, her time as Nyati’s ambassador boosted the beer’s visibility and social media engagement, cementing her status as a beloved figure in Zimbabwean pop culture. Even beyond this partnership, Gogo Lady continues to captivate audiences, proving her influence extends far beyond one brand.
Rise to Fame
Gogo Lady's ascent into the public consciousness was meteoric, largely thanks to a memorable appearance on the popular DJ Ollah 7 podcast in May 2025. Her confident demeanor and witty, "no-holds-barred" commentary resonated instantly with viewers, turning clips of the interview into viral sensations across social media.
What sets Gogo Lady apart is her raw approach. She is known for "savage comebacks" and her willingness to tackle social issues with wisdom and humour. Her famous catchphrase, "handidi makuhwa but ndinoda leisure" ("I don't like gossip but I want leisure"), perfectly encapsulates her brand of straight-talking entertainment.
The People's Choice Ambassador
Before any official partnerships, Gogo Lady became an internet sensation for her vibrant personality and her outspoken love for the traditional craft beer, Nyati. Viral TikTok videos, including one famously known as "Gogo Ve Nyathi," showed her enjoying the beverage while engaging wittily with her followers. Her genuine enjoyment made the content authentic and highly shareable.
Her followers quickly began tagging the Nyati brand, owned by Buffalo Brewing Company, urging them to make her an official brand ambassador. Responding to the overwhelming public interest, the company sought out and began a partnership with Gogo VaAshie around May 2025. Her role was a departure from traditional endorsements, bringing a free-spirited and unfiltered energy that drew significant attention to the brand.
In late September 2025, a Facebook post by Brave Sounds Entertainment announced that Gogo VaAshie's contract with Nyati had concluded. While the reason for the partnership's end was not specified, she remains a prominent and active public figure, continuing to appear on podcasts and create new content for her devoted following.
Understanding "Gogo"
The name "Gogo" is a significant term of respect for an elderly woman in several Southern African cultures. It signifies a figure of wisdom and a revered elder who passes down cultural knowledge. By adopting this name, Gogo Lady humorously plays with the traditional archetype, blending it with a modern, media-savvy personality that challenges conventional expectations.
Frequently Asked Questions
Gogo Lady's birth name is not publicly known. She is primarily identified by her persona, which humorously plays on the respectful term "Gogo" for an elder woman in Southern Africa.
She gained significant popularity from viral TikTok videos and a memorable appearance on the DJ Ollah 7 podcast in May 2025, where her humorous and unfiltered commentary resonated with a wide audience.
Yes. After her viral videos featuring the beer gained traction, public demand led to her becoming an official brand ambassador for Nyati beer around May 2025. The contract concluded in late September 2025.
Gogo Lady is active on various social media platforms, including Instagram, Facebook, and TikTok, where clips of her interviews and her own content are widely shared.
David (Solar Sales)