"Elegance makes me unique" — Gogo Chihoro Redefines African Tradition with Swagger
Reported by: Sona Headlines Culture Desk | Sponsored by: Builders Express
Popular spirit medium and Star FM cultural commentator, Memory Madambure, says she will continue practising and teaching the younger generations the traditional African way of life. Better known as Gogo Chihoro, she firmly believes African culture is rich and should not be overshadowed by westernisation.
In a wide-ranging interview following the belated Women’s Month celebrations—where she was actively engaged in charity work, including paying school fees for the less privileged—Gogo Chihoro revealed that she would do anything to preserve Ubuntu. Read her full insights below.
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The Modern Medium
Gogo Chihoro has attracted significant attention for her dressing, which many feel leans towards western fashion as opposed to the traditional African attire strictly expected of her. However, she clarifies her exact role in the spiritual realm.
Not a Sangoma, But a Medium
“Some people call me a traditional healer, but I am not one,” she clarified. “I am rather a spirit medium who can foretell the future and also cast away evil spirits tormenting people.”
From Mt Darwin to Mandara
“I am a spirit medium who was born in Mt Darwin before I relocated to Harare due to the demand for my services. I am approachable, and that is why I have formalised my operations here in Mandara, Harare,” she explained.
She also revealed that she embraces modernity, believing heavily in technology to host online engagements with people across borders.
Known for rolling in sleek wheels and donning expensive outfits, many have mistakenly labelled her a fashionista. But for Gogo Chihoro, elegance is her middle name, and it serves a higher purpose.
Shifting the Narrative
“I am particular about my looks, and it is high time we moved away from the perception that spirit mediums are always scruffy and dirty,” she noted.
“In my case, I go for the most expensive wheel, clothes and deodorants to look nice, because I am not cursed or tormented by spirits. I practise my tradition with swagger and elegance because we want to change the narrative.”
Beyond her spiritual work, Gogo Chihoro is deeply invested in the community and the future of Zimbabwean youth. Her recent Women's Month activities put her philanthropy in the spotlight.
Charity & Education
“I am also into charity work. Last month, I met some of my beneficiaries that we are paying school fees for. I don’t usually want to share this, but sometimes we want to inspire others that you can still be a spirit medium and also do charity work.”
Reclaiming African Identity
Gogo Chihoro is determined to educate younger generations to appreciate their culture without feeling outdated. “I know the younger generations have been brainwashed into believing that anything to do with our culture is evil, and that alone has left us in trouble,” she said.
“The youngsters can still maintain their swagger and still practise their tradition.”
Build Your Own Legacy
Just as Gogo Chihoro is building a legacy by preserving culture with modern elegance, you too can build a lasting legacy for your family with the right foundation.
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