Behind the Music: Tinashe Mutarisi on Jah Prayzah, Freeman, and the 2025 Giants
Tinashe Mutarisi is not just a businessman; he is the heartbeat of Zimbabwe's music industry. In a candid conversation, the Nash Paints boss opened up about his relationships with the country's biggest stars, the "clash of the titans" between Jah Prayzah and Saintfloew, and the emerging talent he is championing.
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| The Patron of the Arts: Tinashe Mutarisi speaks on the Zimbabwean music industry. |
Jah Prayzah: "Ndini Mukudzeyi" World Tour Finale
Mutarisi describes his relationship with Jah Prayzah as one of deep mutual respect, referring to him as "The Boss." He highlighted the artist's professionalism, noting that Jah Prayzah insists on supporting Nash Paints by purchasing products at full price, honoring the business relationship.
Mutarisi praised Jah Prayzah's massive success in 2025, particularly his "Ndini Mukudzeyi" World Tour Grand Finale held at the Harare International Conference Centre (HICC) on November 29, 2025. The sold-out concert marked the triumphant end of a tour that began with the album's release on May 3, 2025. Mutarisi pointed to the success of the single "Mandionei" (hitting millions of views) and the sold-out global shows as evidence of Jah Prayzah's enduring dominance.
Freeman HKD: The Organized Best Friend
Mutarisi reserved his most affectionate praise for Freeman HKD Boss, calling him a "special person" and a "best friend." What sets Freeman apart is his meticulous organization.
"Freeman has a book. He plans. He takes care of his band members. When he comes to me, he doesn't ask for petty cash; he talks about big plans," Mutarisi said. He emphasized that Freeman's discipline and lack of "drama" make it effortless to support him. "I feel compelled to help him because he is so organized. You can't help but want to see him win."
Raymer: An Undeniable Talent
Mutarisi spoke passionately about Raymer (Raymah), a rising artist he discovered on TikTok. He was immediately struck by Raymer's raw energy and unique vocal ability. Mutarisi instructed his team to find him, recognizing a rare gift that needed a platform.
"He has undeniable talent," Mutarisi affirmed. He believes Raymer represents the future of Zimbabwean music—an artist who can connect with the youth through authenticity. Mutarisi expressed his commitment to nurturing such talent, seeing Raymer as a gem that, with the right support, is destined for greatness.
The November 29 Clash: Saintfloew vs. Jah Prayzah
The date November 29, 2025, will go down in history as a testament to the growth of the Zimbabwean music industry. On this day, Saintfloew held his massive "GUNDA" Album Launch, delivering an electrifying performance, while simultaneously, Jah Prayzah filled the HICC for his tour finale.
Mutarisi dismissed the idea that this was a negative "clash." Instead, he viewed it as a milestone. "The market is big enough," he argued. The fact that two major artists could host successful, massive events on the same night proves the industry's capacity and the diversity of the audience. It was a celebration of abundance, not division.
Nisha Ts: The Aquatic Complex Victory
Mutarisi also took time to celebrate Nisha Ts, who launched her debut album on September 13, 2025, at the Chitungwiza Aquatic Complex. He highlighted this event as another example of Nash Nation's commitment to elevating young talent.
The success of her launch demonstrated that with the right backing and talent, new voices can command large venues and dedicated fanbases. Mutarisi sees Nisha Ts as a pivotal figure in the new wave of Zimbabwean music.
Addressing The Controversies
Ndunge Yut: Addressing the "bullying" allegations, Mutarisi clarified it was a misunderstanding over a closed event budget. He resolved it by meeting Ndunge personally, offering mentorship, and providing financial support ($500), treating him like a son.
Delroy Shewe: On the "Superstar" payment saga, Mutarisi admitted that while there was no initial contract (viewing exposure as payment), he ultimately paid Delroy to protect his brand and peace of mind. He continues to support and listen to Delroy's music, acknowledging his immense talent.
Frequently Asked Questions
It was a major day for Zim music: Jah Prayzah held his "Ndini Mukudzeyi" World Tour Finale at HICC, and Saintfloew launched his "GUNDA" album. Both events were massive successes.
He views Raymer as a unique, undeniable talent discovered on TikTok and is committed to supporting his growth in the industry.
Nisha Ts launched her debut album on September 13, 2025, at the Chitungwiza Aquatic Complex.
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