The Ollah 7 Effect: How One Man Outran an Entire Industry
Insight By: Oudney Patsika | Source: Jerry More Nyazungu (The Chartered Vendor)
It is a funny, painful, and eye-opening look at why African companies get disrupted by technology. While traditional media was polishing trophies from 1998, one man with a smartphone redefined the game.
The $85 Radio Advert
In 2023, Jerry More Nyazungu had a fascinating conversation with an executive at a major Zimbabwean radio station. He asked a simple question: “Why are you still charging USD 85 for a 30-second advert?”
The executive proudly replied, "Ah, that’s the norm." But when asked how many people that advert actually reaches, he froze. He didn't know.
"Do you know how many people you can reach with $85 on social media? Hundreds of thousands. Sometimes millions."
The Curse of Old Wins
Many companies in Africa are dying because they are still polishing trophies they won in 1998. They believe Radio, TV, and Newspapers are still king. Meanwhile, the audience moved to smartphones 10 years ago.
Are people still reading physical newspapers? Even kombi drivers are on TikTok. Grandmothers say, "Send it on WhatsApp." Dinosaurs were the oldest animals, and they are all extinct.
The Ollah 7 Media Revolution
Look at Ollah 7 today. He quietly built an online platform that now has more reach than the radio station he once worked for. He does what traditional media can’t:
- Breaks news in 2 minutes.
- Goes live anytime, not at "news hour."
- Reports without waiting for manager approval.
- Speaks freely and connects directly with the audience.
He became the news. He became the platform. He became the industry.
Technology does not warn you. It does not send a letter. It simply moves forward. Traditional media isn't losing because they are bad; they are losing because they are slow, rigid, and stuck in tradition.
Africa's Habit: Fear First
We demonize everything before we understand it. When Facebook arrived, we called it Satanism. When TikTok came, we said it destroys children. When AI came, we panicked.
Then we adopt it when it’s too late. Imagine if local radio and TV had started going LIVE on Facebook and building digital studios early? They would be dominating Africa. Instead, they waited, and Ollah just pressed "GO LIVE."
The Source: The Chartered Vendor
Jerry More Nyazungu is a prominent Zimbabwean entrepreneur and founder of the M&J Group. Known as "The Chartered Vendor," his story began in the rural areas of Watsomba. He worked as a street vendor selling airtime and sweets to fund his education.
Today, he leads a consultancy firm operating across Zimbabwe and Zambia, advocating for youth empowerment and business innovation. This article is based on his viral insights regarding the disruption of traditional media.
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